Thursday, August 26, 2010
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DEFINING CANADAS IMAGE FOR THE WORLD
Blog Archive
About Me
- Jyoti Singh
- Jyoti Singh is an independant place branding consultant based in Toronto. www.jtsingh.com
Place Branding Explained
Places can’t construct or manipulate their images with advertising or PR, slogans or logos – and although some governments spend large amounts of money trying to do just that, there is absolutely no proof that it works. The only sure way places can change their images is by changing the way they behave: they need to focus on the things they make and do, not the things they say. "Simon Anholt"